Problems are negative for a reason - they bother people. And they only become opportunities when you do something about them.

So I like to find the big problems that matter, the ones that really get in the way of people doing what they want to do, and - together with a great team - find awesome solutions to fix them.

To do this, I focus on user experience & product strategy, with a healthy heaping of interaction design in the mix to really make things work the way we want them to.